Phil Gault
Opinion
02 February 2020
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The UK government’s Get Ready For Brexit campaign was, this week, described by auditors as ineffective – Phil Gault suggests the campaign’s strategy worked, just not how it should have.
Opinion
14 September 2018
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Charities are missing opportunities by thinking in terms of legacy channels and fundraising methods, argues Phil Gault. It’s time to go against the grain and think short-term.
Opinion
26 June 2018
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The methods through which brands tell their stories need to change, argues Phil Gault, a strategic consultant. It’s no longer good enough to tell a story; action is needed.
